Real Estate Digital Marketing-New Age of Online Real Estate


Date: 6-July,2020Last Updated: 16-April,2021
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Real Estate Digital Marketing has changed the game forever!

The Largest asset class in the world always remained elusive and distant to the commoners during the time of our parents, however with the IT boom of the late '90s, India too joined the Internet revolution, and online real estate became far more accessible.

The offline sales of real estate remain strong as all of us would prefer a personalised touch in every aspect of our lives, what else speaks volumes than a human connection, which you can trust better than machines. But with an influx of countless posers giving a bad name to real estate consultants, the populace sought out a platform where they can find out about the sector rather than settling onto blind belief.

The present-day home buyers fall into Gen Y and X, who, unlike their predecessors, depend upon their wits and research on the Internet before investing.

The induction of Real Estate Technology, especially the tenets of Proptech, significantly transformed the scenario, especially compiling and classifying the data of the realm, thereby providing the consumers an edge over the fraudulent practices.

Thus in an age where the Internet acts as the bridge between realtors and customers, Real Estate Digital Marketing does play an important role.

online real estate

Evolution of Online Real Estate Marketing

Marketing is the perfect blend of commercial and creative. Much more than salesmanship, it's often called an art and is a discipline taught in the greatest B-Schools of the world. Digital Marketing is its current phase, where the space for trade has evolved from markets and board rooms to the World Wide Web and its many pages.

The 2000s saw the beginning of property listings on the Internet. For both Buying or Renting a House, this was both a revolution and revelation for the customers, where they got an in-depth and comprehensive list of all the properties in the area they have scouted out.

Also, various real estate articles are going around online, educating the ordinary citizens about the intricacies of the sector, enlightening them about various schemes such as affordable housing, etc., which they won't get from their neighborhood realtors.

This then evolved in the last 20 years, where almost all the pitstops in a homebuying journey now takes place online. From Virtual Tours to Negotiations and Discussions, everything has now gone Virtual!

Explore Homes247.in's Virtual Home Buying Journey, though our latest feature - BOOK A HOME FROM HOME

A Peek into Real Estate Digital Marketing

A Peek into Real Estate Digital Marketing

1. Brand Visibility

Brand Visibility is the first phase of a successful marketing strategy. Whether it be developers or realtors, getting an online presence makes the brand more trustworthy. This is because of the transparency and accessibility one provides online, where the audience is assured of reaching out in case they are deceived. Besides, Brand Visibility in the 2020s is not just a matter of pride but one of the most necessary elements.

Websites, Business Profiles, and Social Media brings out your brand to the masses, where they can identify with it and thus brings in leads and business inquiries.

2. Social Media

Social Media is yet another inevitable part of Real Estate Digital Marketing. Social Media has connected the whole world together, unlike anything before in history. Having active SM profiles with engaging content, whether it be textual, visual, or video content connects your online real estate brand to your audience.

3. SEO & Content Marketing

Content Marketing is essential. It builds up content across the varied platforms across the internet to educate, create awareness, and promote the plethora of projects, locales, and real estate trends of the current age. There are various ways to content marketing from real estate blogs to informative platforms like quora.

Digital real estate produces innumerable opportunities to overcome the competition over offline real estate. But unless there is a perfect harmony between both, there will not be any growth. As Real Estate is one of the most expensive tangible assets unless there's a human factor, it will lack evident goodwill.

Almost 90% of the Indian populace depend upon the Internet for property purchase. It gives those firms who embrace Real Estate Digital Marketing an edge over the ordinary ones who would soon turn out to be obsolete.

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Why Read Real Estate Blogs?

Well, we are aware that real estate has never exactly been one of those binge-worthy blog categories. It has neither been the kind of topic you could not get enough of, nor is it half as juicy as celebrity gossip.

However, in India, real estate blogs are starting to get clicks and likes, and it has become one of the trending topics. People worldwide are beginning to realize how real estate as an industry affects the economy and how important it is to understand housing trends to enhance their lifestyle.!

The relevance of informative Indian blogs on real estate and finance are at an all-time high now. The youngsters are bidding big on investment options, and brackets such as realty have proved to be highly dependable compared to others.

The Millennials are flooding in to invest in apartments, plots, and villas, and the earliest members of the Gen-Zs' entering the workforce and looking forward to having their own homes. This has only fuelled the growth of digital real estate blogs to keep up with the tech-savvy generations.

Also, the real estate sector has been proving time and again, how reliable an investment choice it is. So, learning about the sector is the smart way to climb up the ranks, and where else can you learn so much except from real estate Blogs! Real estate is the second-largest contributor to the country's GDP; hence there is no doubt that it affects every one of us, whether we see a future in the Real Estate Industry or not. After all, we all live in our homes, and housing is a significant part of the industry.

What sets India's favorite Homes247.in Blog Posts apart?

We know exactly what you need to know and what you like. We know you want to feel engaged and entertained, and at the same time, hot housing news should be fed to you! We have turned the tables, grab a spoon, and start digging!

And Voilà! We present to you the most Interesting and Informative blogs!

As our name implies, we are not limited to realty alone, granted we do Specialize in it. We are all about Homes, and we are in love with Tech and Innovation! Naturally, our blogs cover a myriad of topics related to real estate and housing from Luxury, Lifestyle, Home Decor, Vastu, Real Estate News, Reviews, Tech & much more!

We make every one of our real estate blogs as interesting as it can get and attach with absolutely unique and accurate images, to provide you a better understanding. Not only do we cover a wide range of topics, but we also cover them at the right time. We update you on our socials such as Facebook, Instagram, Linkedin, Pinterest, and Twitter on every trending topic, so you are never miss anything and worry about being left behind!

However, we never go out of hand with our Indian real estate blogs that our beloved Readers have come to love over the years.

What is the Importance of Real Estate Blogs?

Everything in India is a state of constant flux; maybe that's why we Indians became one of the most adaptable and cosmopolitan people in the world!

If the nation's elements are shifting its focus, how can real estate be any different? Indian Real Estate Sector is perhaps one of the most dynamic ones in the entire world. Since the Real Estate in India is yet to be organized entirely, the variations in one segment affect another in ways difficult to comprehend.

The complexity and nuances can be understood only by reading about what is going on in the sector. Like we mentioned above, it affects every one of us. Hence it is essential to keep up to date.

With its ever-changing shifts and tides, it's virtually impossible to keep track of the sector's latest trends and sink our anchor deep. That's where we come in! We are just one google search away!

We also try to solve every home-related query through our Indian real estate blogs. And that's not all. We provide you insights on technologies that make the modern taste and rate of development possible, detailed analysis on real estate projects, insights on loans and taxes, advice on the home buying process, and articles on health and fitness. We provide you information about the trending topics in the Indian real estate industry.

We also host video podcasts named Expert's Voices, where we discuss with the leading players in the industry about market scenarios, offers, anything and everything related to real estate.

In addition, we host Real Estate News so you can stay updated on the sporadic events that happen around the country concerning Indian Real Estate. We also make short and easy to understand real estate video blogs.

We have got so many topics to read about that even if you have years of experience or are just curious and googling to get some ideas about Indian real estate blogs, you will find the best ones here.

At Homes247.in, we strive to provide you only the best real estate blogs. Our blogs are always entertaining; even the dullest subject we touch upon, we try to make it engaging. We make sure the best of the best is are the only standard we keep ourselves at when it comes to our service or our Indian real estate blogs.

Our team is made of a dynamic group of keen hands-on expert researchers who work tirelessly along with passionate and knowledgeable content writers to bring to your fingertips the world of real estate.

On every one of our real estate blogs, we research vigorously, write creatively, carefully compile, and thoughtfully curate the best real estate blogs, especially for you, from India's best content writers and contributors.