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Indus App Store - All About Indus App Bazaar


10, January 2026

You may have heard about Google taking down some of the giants from the Play Store for breaking the app billing policy.

Google Play Store, being a pioneer in the mobile app distribution landscape, is a major force in shaping the way we interact with technology today.

But for us Indians, the dominance of Google Play Store presents some limitations, particularly in terms of payment options and access to certain apps.

Introducing you to Indus App Store - "An App Store that's made for India!"

Taking a big step toward promoting the Indian economy, Indus Appstore, AKA Indus App Bazaar, will be a game-changer in the digital journey of India.

Let's move on to the further details!

Indus App Store - An Overview

Indus App Store, also renowned as Indus App Bazaar, is an Android App Store powered by Walmart-owned PhonePe and was launched on 21 February 2024.

PhonePe, owned by Walmart Inc., commenced the consumer launch of the Indus App Store at Bharat Mandapam in New Delhi. By introducing the Indus App Store, PhoenPe put forward a localized and competitive app store landscape in India.

Catering to 95% of the Indian language preference, the Indus App Store distributes about 2 lakh mobile apps and games in 45 categories for Indian consumers. Also catering to the convenience of the app developers, the Indus App Store is offering any 3rd party payment option for any in-app billing without any commission or extra charges applied. The developers' are also offered free-listing fees for 1 year to promote more developer registration.

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How to download Indus App Store?

Are you guys ready to promote "India Ka Appstore" - Indus App Bazaar?

Get all the features and apps distributed by the Indus App Store by downloading the app store online. Follow the below steps to download Indus App Bazaar online:

Step 1: visit the official website of Indus App Store - https://www.indusappstore.com/

Step 2: On the top right-corner of the home page, click on "Download App".

Step 3: Scan the QR to download Indus App Store.

Step 4: A dialogue box will appear. Click on "Download Anyway".

Step 5: Click on "Open" to install the Indus App Store apk file.

Step 6: In the next dialogue box, click on "Setting" to allow the Indus App Bazaar app to download on your Android mobile.

Step 7: In your app setting, tap on the switch to allow "Install Unknown App".

Step 8: After the app is downloaded, tap on "Install" to install the Indus App Store on your phone.

There you go; that's how you download Indus App Bazaar on your Android phone.

Indus App Store - Features & Advantages

Indus App Store is an android apk store that is meticulously designed to cater to the locale use and a dedicated 24-hour service of unlimited app downloads.

Let's check out some of the major features of Indus App Store, both for users as well as developers:

For Users:

  • Multilingual support: Browse and search for apps in 12 Indian languages, catering to a wider audience.

  • Video-based discovery: Discover new apps through engaging short video previews.

  • Personalized recommendations: Get recommendations based on your interests and usage patterns.

  • Secure downloads: All apps undergo a rigorous 7-step security check before being listed.

  • Effortless management: Manage device storage and app downloads easily.

  • Made-in-India Platform: By fostering a homegrown app ecosystem, the Indus software Store empowers Indian developers, creates jobs, and promotes economic progress in the country's digital landscape.

  • Diverse App Selection: The Indus App Store is a vast and diverse app ecosystem that caters to the varying needs of Indian customers, ranging from entertainment and productivity to education and lifestyle, ensuring there's something for everyone.

  • Reduced App Clutter: Indus App Store provides a clutter-free experience by curating a collection of relevant and high-quality apps, resulting in a streamlined interface and efficient app discovery process.

  • Offline Installations: Allows users to share and install apps without requiring an internet connection, using Bluetooth or other local sharing methods, making it ideal for places with poor connectivity.

  • Customer Support: Offers excellent customer care, with representatives accessible to assist users with any issues, questions, or concerns, providing a seamless and satisfying experience with rapid and reliable assistance at all times.

  • Local Content Discovery: Allows users to easily discover and use region-specific apps and services suited to their cultural and regional preferences.

  • Parental Controls: Offers robust parental control options, ensuring a safe, secure, and appropriate app browsing experience for children by filtering content and managing access to suitable applications and features.

For Developers:

  • Wider reach: List and distribute apps in 12 Indian languages, reaching a broader user base.

  • Reduced fees: Enjoy a 0% commission on in-app purchases, keeping more revenue.

  • Localization support: Get assistance with translating app descriptions and marketing materials.

  • Targeted marketing: Reach relevant users through targeted advertising campaigns, including video ads.

  • Performance insights: Gain valuable insights into app performance and user behavior.

  • Dedicated support: Get 24/7 assistance from the Indus Appstore team.

These features of Indus App Store make it look unique and apart from other app stores like Google Play Store and Apple's App Store.

At a time when apps are being taken down by the Google Play Store, new interventions and alternatives will be viable options for the users and app developers of India.

That's where Indus App Store comes into the spotlight, offering a compliant user and developer-friendly app store among the free market competition.

The Indus App Store has become one of the most downloaded apps globally. Along with offering a friendly-interface, Indus App Store brings changes and put-forward promotion of India into becoming one of the largest economies in the world in the app store marketplace.

So, there you go, folks. This is all you need to know about the Indus App Store AKA Indus App Bazaar.

Get the app today!

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Most Frequently Asked Questions?

Is Indus App Store free?

Yes, Indus App Store is a free app store with over 12 lakhs+ apps distributed. The app interface offers 12 Indian languages.

Is Indus App Store safe to use?

Yes, the Indus App Store is safe to use. The apps downloaded from the Indus App Store won't be having any virus or malware that will affect your phone. So it is safe to use.

How to download Indus App Store?

In order to download the Indus App Store, you have to visit the official website of Indus App Store and download the apk file of the app store.

Who owns Indus App Store?

The Indus App Store is owned by the Walmart Inc. owned PhonePe.

How to download app from Indus App store?

Install the Indus App Store on your Android mobile. Search for the required app in the search-bar and click on download. That's how you download apps from Indus App Store.

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