All About Purple Revolution - CSIR Aroma Mission

CSIR - Council of Scientific and Industrial Research

The Council of Scientific and Industrial Research(CSIR) is a research and development organization, headquartered in New Delhi, focusing on the industrial, scientific, and economic growth of India. The Ministry of Science and Technology under the Government of India is the parent institute of CSIR. CSIR was established in the year of 1942, by Sir Arcot Ramasamy Mudaliar and Sir Shanti Swaroop Bhatnagar with a vision of uplifting the scientific and technology sectors of India.

The present Director General of CSIR is Mr N. Kalaiselvi. In 2016, the CSIR launched the Aroma Mission in Jammu & Kashmir, recently gaining popularity as the "Purple Revolution" AKA Lavender Revolution. The first laboratory for medicinal and aromatic plants was established in Lucknow, Uttar Pradesh in the year of 1959, acting as a frontier aromatic plant research institute of CSIR in India.

Major Significance of Purple Revolution

Purple Revolution, embraced under the CSIR Aroma Mission has promoted the cultivation of aromatic crops in India. Let us check out some of the major significance and key features of the Purple Revolution or Lavender Revolution:

• Free lavender seed is offered for first-time farmers as part of embracing the Aroma Mission.

• Lavender cultivation in Jammu & Kashmir's Ramban district has been initiated by the Indian Indian Institute of Integrated Medicine under the authorization of the CSIR Aroma Mission.

• About 20 districts of Jammu & Kashmir including, Ganderbal, Kathua, Budgam, Udhampur, Bandipora, Doda, Srinagar, Kishtwar, and Rajouri embarking on lavender farming under the Aroma Mission of CSIR.

• Lavender Oil is the major production commenced under the Purple Revolution of CSIR Aroma Mission with a minimum selling cost of Rs 10, 000/liter. Apart from the essential oil, the lavender water separated from the lavender oil is used to make incense sticks/agarbathies.

• Soap and room freshener are also been manufactured from the Hydrosol, generated after the distillation of the lavender flowers.

• In order to double the agricultural earnings by 2022, the Purple Revolution is aligned with the government's objective.

• The Purple Revolution under CSIR Aroma Mission will improve the livelihood of several farmers and entrepreneurs focusing on the production of aromatic crops thereby enhancing the start-up program in India.

• BY doubling the income generation, the Purple Revolution has positively impacted and benefited young entrepreneurs to over 500+ count.

• By 2050, the Purple Revolution will be the most powerful tool that will boost prosperity and feed more than 9.7 billion people in India.

With its captivating fragrance and other uses, lavender has gained its popularity in the aromatic sector across the globe. And with the outbreak of Purple Revolution under the CSIR Aroma Mission, India will become one of the leading production houses in the aromatic sector worldwide.

Hale the Purple Revolution!